Alia Bhatt on North vs South: The lens today is hard on cinema in general

Alia Bhatt is the latest celebrity to weigh in on the ongoing debate of north vs south cinema. Over the past few months, south films have done exceptionally well while Hindi films are facing trouble when it comes to the boxing office. But, the actress says regardless of the language, if the film’s content is good, it will be appreciated by the audience.

alia bhatt

Alia Bhatt, whose last film Gangubai Kathiawadi worked well at the box office, spoke to news Portal and said, “It’s a tough year for Indian cinema. We should be a little kind to Hindi films. Today, we are sitting here and saying, ‘Oh Bollywood, oh Hindi cinema…’. But are we counting the films that have done well this year? Even in the south industry, all their films have not worked. Some of the films have worked, and they are very good films. But similarly over here, starting with my film, Gangubai Kathiawadi, have worked and done very well.” The actress admitted that the film industry is recovering from the losses faced during the pandemic but added,  “A good film will always do well.”

“The lens today is hard on cinema in general because we are coming post-pandemic. The theaters were shut for almost two years, so there is a sort of assessment, ‘What are the films that are going to work in the theaters?’, ‘What are the films which are working in general?’. Good content will always do well, but now we are re-assessing what are the films that we are going to put into a theatre, what are the films that will release directly on an OTT platform, and what is the general consumer habit. So, we are just understanding that. But, it doesn’t mean that Hindi cinema is over. This ain’t happening,” Alia will be seen in Darlings, which is also her debut as a producer, along with Alia Shefali Shah and Vijay Varma will share the screen.